La pared amarilla (The yellow wall) is the title of an exhibition that has as its reference the 2023 exhibition of Vermeer in Amsterdam, defined as the most successful exhibition in the history of the Rijksmuseum, that brought together twenty-eight of Vermeer's thirty-seven known paintings: a blockbuster, once-in-a-lifetime exhibition. The title has its origin in the Proust narrative of the death of the Bergotte, who dies while contemplating a barely visible detail in the famous painting View of Delft, by Vermeer: a yellow wall illuminated by the sun. Articles, essays, and poems have been written about that piece of yellow wall.

This exhibition asks questions related to the aesthetics of reception. For British art critic John Berger, the important issue is not what we see, but how we see. According to Berger, decontextualization, the fragmentation of images, and their linking with other images causes a transformation that alters their original meanings. If previously it was the viewer who went after the images, currently it is the images that reach—or assail-—the viewer.